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Growth Hacking Ideation Workshop with Anuj Adhiya & Maja Voje
Get ready to become a growth ideation workshop master
Introduction to the course (3:16)
How to get the best value out of this course (3:18)
Prepare your boards and resources
Case study for the course (7:25)
Growth Objectives and KPIs
Growth objectives and how are they tied to NSM - North Star Metric (9:19)
How many growth objectives should you be tackling at the same time? (0:59)
Set up your growth objectives: how to - exercise - DEMO: Smart objectives in Miro (6:18)
How to prepare for running your growth workshop successfully?
Great preparation is the key to your workshop's success (5:32)
Create research field - own research, competitors best practices, external inspiration & customer feedback (21:47)
Craft your invite list: Who should be on the growth team
Information that attendees should get prior to the workshop
Time management & moderation best practices (8:39)
WORKSHOP DEMO: Run your growth hacking ideation workshop
Board overview & how to use the software (3:15)
Discuss Growth Objectives (5:33)
Growth Objective 1: Define ideas - ACQUISITION (12:02)
Voting & Prioritisation - Impact, Ease Matrix for Increasing Unique Visitors- Objective 1 (10:57)
Growth Objective 2: Define ideas - CRO- conversion rate optimization- ON PRODUCT PAGE (11:35)
Voting & Prioritisation: Impact, Ease Matrix for Product page CRO- Objective 2 (5:42)
Reflect/feedback field- How to improve the workshop flow and delivery (3:25)
Export Growth Experiment ideas from Miro to CSV format
Get ready to start experimenting: Form hypothesis and get ready for your first growth meeting
Experiments Project Tool Overview (9:19)
Import your growth ideas to growth process software management: Experiments example
Why prioritisation? What is Scoring & meet ICE scoring- Practicum (24:16)
Which test prioritization method should you choose?
How to write hypotheses that make sense? PRO tips & Examples (9:33)
Growth meeting - structure - how to use prioritized ideas? (7:05)
How to organise your growth process management, alternative solutions
FINAL ASSESSMENT: GET GROWTH WORKSHOP MASTER CERTIFICATE
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