Get ready to become a growth ideation workshop master
Growth Objectives and KPIs
How to prepare for running your growth workshop successfully?
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Great preparation is the key to your workshop's success (5:32)
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Create research field - own research, competitors best practices, external inspiration & customer feedback (21:47)
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Craft your invite list: Who should be on the growth team
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Information that attendees should get prior to the workshop
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Time management & moderation best practices (8:39)
WORKSHOP DEMO: Run your growth hacking ideation workshop
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Board overview & how to use the software (3:15)
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Discuss Growth Objectives (5:33)
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Growth Objective 1: Define ideas - ACQUISITION (12:02)
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Voting & Prioritisation - Impact, Ease Matrix for Increasing Unique Visitors- Objective 1 (10:57)
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Growth Objective 2: Define ideas - CRO- conversion rate optimization- ON PRODUCT PAGE (11:35)
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Voting & Prioritisation: Impact, Ease Matrix for Product page CRO- Objective 2 (5:42)
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Reflect/feedback field- How to improve the workshop flow and delivery (3:25)
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Export Growth Experiment ideas from Miro to CSV format
Get ready to start experimenting: Form hypothesis and get ready for your first growth meeting
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Experiments Project Tool Overview (9:19)
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Import your growth ideas to growth process software management: Experiments example
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Why prioritisation? What is Scoring & meet ICE scoring- Practicum (24:16)
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Which test prioritization method should you choose?
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How to write hypotheses that make sense? PRO tips & Examples (9:33)
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Growth meeting - structure - how to use prioritized ideas? (7:05)
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How to organise your growth process management, alternative solutions
FINAL ASSESSMENT: GET GROWTH WORKSHOP MASTER CERTIFICATE
