Metrics Matter: Setting Goals, Tracking KPIs, and Reporting Results for Growth Teams

Jon Repka's Workshop at GrowthHackers Conference 2021

Every experienced Growth Leader knows support from the C-Suite, Board, and other executive stakeholders can make or break a Growth Team. What's less consistently appreciated and applied is how KPIs can be a bottoms-up growth lever.

To that end, the first half of the recorded workshop is focused on exploring how to establish the right KPIs and build the infrastructure to track them. Ancillary topics, such as benchmarking, are also touched upon.

With this foundation in place, the second half of the workshop extends into intuitive ways that companies can display and communicate KPIs via dashboards to key stakeholders. Consistently tracking proactive trends and tying them to results is one of the most straightforward ways to generate and maintain executive support.

Who is it for: Professionals in growth teams, marketing and product who want to improve their skills to set, track and report in KPIs.

What to expect: A solid foundation on growth metrics, along with actionable strategies to set, track, visualize, and report on KPIs.


As VP of Growth, Jon has scaled Paro's Sales & Customer Success teams from one to over 50 reps. Jon is a former strategy & operations consultant and mid-market growth strategy executive, but he didn't find his true passion until he started helping startups make analytics a competitive advantage. Outside of all things revenue-generating, Jon is an avid foodie and live music aficionado, and he spends as much time as possible with his six-month-old son and five-year-old golden retriever.

Frequently Asked Questions

Is this workshop live?
This is a recording of the workshop presented live at GrowthHackers Conference
How long do I have access to the recording?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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