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Metrics Matter: Setting Goals, Tracking KPIs, and Reporting Results for Growth Teams
Introduction
Intro (6:22)
Module I - Leveraging KPIs as a bottoms-up growth lever
Identify and quantify the Key Performance Indicators (KPIs) (16:04)
Set the Right Goals (12:45)
Implement Processes and technology tools to consistently track KPIs (7:25)
Visualize KPIs via intuitive dashboards (8:52)
Module II - How KPIs build trust & competitive advantages
Complete a collaborative exercise to quantify "CAC:LTV" (Customer Acquisition Cost : Lifetime Value) (27:23)
Identify and quantify the Key Performance Indicators (KPIs) most critical to each unique business's success (16:59)
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Implement Processes and technology tools to consistently track KPIs
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