Aligning your Company Strategy with your Growth Strategy by Pedro Clivati - GrowthHackers
ABOUT THE TALK
Your growth strategy is not your marketing strategy and does not replace your company strategy. In this talk, we will walk you through the differences between setting up a growth strategy if you are a startup getting started, a company scaling up or a large enterprise expanding.
ABOUT THE SPEAKER
Head of Growth at GrowthHackers
Pedro leads Growth at GrowthHackers.com, where he manages both strategy and execution of the experimentation program across all of the brand's assets: Growth Software, Growth University, and GrowthHackers Community. Before that, he co-founded @ Contentools, worked as head of Marketing @ RBS, and joined @GrowthX, accelerated by @500Startups e @Launch.