Growth and Experimentation for New Product Launches and Early Scaling by Sean Ellis

This is an exclusive workshop with Sean Ellis, held during GrowthHackers Conference 2021.

We all have heard a lot about experimentation frameworks, growth methodologies, testing structure, data analysis, growth teams foundations but… one of the most important pieces of the puzzle is often underrated: the culture, support, and engagement of directors, c-level, and founders.

Jeff Bezos has often stated throughout his annual shareholder letters: "If you are not stubborn, you'll give up on experiments too soon. And if you are not flexible, you will pound your head against the wall and you won't see a different solution to a problem you are trying to solve".

Or as Mark Zuckerberg has mentioned at Reid Hoffman's podcast: "The strategy at Facebook is to learn as quickly as possible what our community wants us to do - and that requires a culture that encourages people to try things and test things and fail, and it also requires building infrastructure to enable people to do that".

No company can achieve the level of innovation and experimentation required to succeed at building a long-term sustainable product or company or even a feature. It is mandatory that the senior leadership team (C-Level, Directors, Founders, Investors) not only provide the necessary support, but also get involved with it.

After working with hundreds of successful companies, across all industries, in every stage of their journey, Sean Ellis will be guiding us through the process he has implemented to build the required foundation for growth at the upper level of your organization.

• Founders and Directors of early-stage startups and Product Managers
• Product Managers and Marketing Directors of large enterprise companies