User Onboarding Crash Course by Eric Keating
Using Product Led Growth to Drive Acquisition
75% of b2B buyers want to self-educate vs talk to sales representatives to learn about products and services - FORRESTER
60% of users rate personalisation as very important - GLADLY
2/3 of business have switched vendors for a consumer like experience - SALESFORCE
90% of software buyers want free trial or freemium access - APPCUES
YOUR INSTRUCTOR: Eric Keating
VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius
Course Curriculum
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StartIntro (3:59)
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StartAgenda (3:31)
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StartPLG Intro (13:13)
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StartFAQ (4:28)
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StartFramework User xp and PLG Flywheel (14:18)
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StartBest practices (15:11)
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StartLive onboarding analysis (15:02)
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StartFramework for your user onboarding (10:40)
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StartAppcues study case (13:29)
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PreviewFree Live Class (59:10)