Translating Data Into Business Intelligence by Sina Fak
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Businesses are capturing more data than ever before. But they’re also struggling to translate this data into actionable insights that drive real business value.
That’s where we come in.
In particular, we are going to demonstrate how, using our process and IIEA Framework, you can use experiments to:
●Translate your data into business intelligence.
As the volume and complexity of data your company captures increases, we help you make sense of the information you’re capturing, by giving you action-focused insights you need to make better, faster, more accurate decisions.
●Increase revenues and reduce costs.
Using data-driven experimentation as a tool to increase business performance, we use an agile process to solve problems and find hidden revenue opportunities for your business — leading to more efficient use of advertising budget, greater scale, and higher profit margins.
●Drive continuous growth and innovation.
As customer expectations change, acquisitions costs are increasing, and a growing number of competitors are disrupting your industry, we ensure that your business stays ahead of the curve by continuously improving your sales and marketing assets
Start2.1 Extract Transform Load - The Data Infrastructure Required For Business Intelligence (5:55)
Start2.2 Evaluating what data you need to capture and how (9:00)
Start2.3 Mapping your customer buying journey (13:12)
Start2.4 Mapping your business ecosystem (13:26)
Start2.5 Data segmentation analysis (9:44)
Start2.6 Example of Insights from real customers (11:11)
Start2.7 Evaluating the quality of insights generated (4:23)
"In the first two months, they’ve increased the number of people converting on our site by a factor of 10. Not only have they identified our ideal audience, but they’ve also been able to convert them into subscribers. Additionally, they’ve reduced the cost per acquisition by about 50%." (Read their verified testimonial here)
- Jerry Kolber, CEO at Atomic Entertainment
- Jay Perkins, CEO at Kettlebell Kings
"ConversionAdvocates’ work has provided incredibly valuable insights that serve to guide our business going forward. The organized team manages the multi-faceted project seamlessly. Their data analysis reports set them apart from other providers." (Watch the full testimonial video here)
- Cat De Merode, Chief of Product at Fixer
YOUR INSTRUCTOR: Sina Fak
As a Conversion Optimization and Business Intelligence consultant with over 10 years of experience, Sina helps decision-makers translate complex data, gathered from human-interfacing technologies, into actionable business intelligence insights that drive business growth.