The Enterprise Growth Playbook by Andy Boyd
The ins and outs of implementing and scaling growth at one of the oldest and largest tech companies in the world
Over this course, Andy Boyd, who was one of the first IBM employees responsible for building the growth team from the ground up, from 3 members to +200 members and internalizing the experimentation culture in a +100y/o company.
You will have a front-roll seat to the ins and outs of implementing such innovative approach in a company with +100k employees across multiple countries, industries, products and departments.
Andy explains every key point you will find when doing it yourself, how to avoid it when possible and how to overcome when not.
BASICS > TOOLS > CULTURE > PROCESS > MANAGEMENT
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YOUR INSTRUCTOR: Eric Keating
Andy, is currently Senior Vice President of Product Management and Growth at Appfire. Before that, he was Program Director of Product Management - Cloud, AI at IBM, he is an entrepreneurial product manager with a successful track record of growing subscription businesses, focusing on AI and Cloud.
Specialties: AI, Cloud, Product Management, New Product Development, Lean Startup, and Digital Strategy/transformation.
Start1.1 - A good Growth team (1:50)
Start1.2 - Why so Hard (1:35)
Start1.3 - Scaling Growth (1:34)
Start1.4 - Strong Foundation (0:59)
Start1.5 - The Job of Growth (3:03)
Start1.6 - Where does growth work best (3:47)
Start1.7 - Use my product (2:27)
Start1.8 - Go deep in the data (2:40)
Start1.9 - Product Market Fit (2:16)
Start1.99 - Who are the people you need to partner with (2:42)