The Enterprise Growth Playbook by Andy Boyd

The ins and outs of implementing and scaling growth at one of the oldest and largest tech companies in the world

Watch Andy's Intro to the Masterclass

Focus on things that will be big enough to matter!


Over this course, Andy Boyd, who was one of the first IBM employees responsible for building the growth team from the ground up, from 3 members to +200 members and internalizing the experimentation culture in a +100y/o company.

You will have a front-roll seat to the ins and outs of implementing such innovative approach in a company with +100k employees across multiple countries, industries, products and departments.

Andy explains every key point you will find when doing it yourself, how to avoid it when possible and how to overcome when not.


BASICS > TOOLS > CULTURE > PROCESS > MANAGEMENT


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YOUR INSTRUCTOR: Eric Keating

Andy, is currently Senior Vice President of Product Management and Growth at Appfire. Before that, he was Program Director of Product Management - Cloud, AI at IBM, he is an entrepreneurial product manager with a successful track record of growing subscription businesses, focusing on AI and Cloud.
Specialties: AI, Cloud, Product Management, New Product Development, Lean Startup, and Digital Strategy/transformation.

Course Curriculum


  Growth Basics
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  Tools for Growth
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  Growth Culture
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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