SaaS Product Benchmarks
A guided breakdown of the world of SaaS by OpenView Partners
Product-minded founders and product leaders already had plenty on their plates. They’re expected to make hard (and often unpopular) decisions and create MVP product offerings while still watching the market, the competition and, of course, their roadmap. Now they’re also expected to implement new metrics and go-to-market tactics. To make the best strategic decisions and be held accountable in their roles, product and growth professionals need objective data. That’s why we conducted our first annual Product Benchmarks Survey—and now these findings will let operators compare themselves to their peers across the metrics they use most. Think of this report as your go-to resource for building better products.
Insights from CEOs and product leaders at over 150 SaaS companies
Benchmarks on best-in-class freemium and free trial conversion funnels
Expert advice on how companies can layer in sales to drive growth
“Product leads who are taking a product-led approach—measuring usage, experimenting with new ideas and providing value for their users at low to no cost—end up building high-growth, enduring businesses."