Product Marketing Fundamentals

All the frameworks, skills, advice and info you need to forge a successful career in product marketing.

   Watch Promo

The product marketing role is notoriously tricky to pin down and define. The type of product you market, stage of growth your company's at, industry you're in, and so much more, can impact how you execute your role.

This fundamentals class brings clarity to the product marketing position to ensure you're fully up-to-speed with what's an exciting and multi-faceted role, that sits at the intersection of organizations large and small.

By the end, you'll walk away with a clear roadmap of the stages you need to nail to successfully get products to market - and keep them there, and a shorthand explanation of how to get the rest of your company to rally around your function.

Once you're enrolled, you'll gain access to 3 hours of:

  • Instructor-led presentations on everything from product marketing frameworks to the product manager and product marketing relationship
  • In-depth guest footage from product marketing experts from organizations like Lyft & TikTok
  • Industry-standard frameworks to guide your day-to-day and career progression
  • Discounts for continued professional PMM development & product marketing certification opportunities.


A taste of what's inside...

Course Curriculum


  An introduction to this Product Marketing Fundamental course [1 min]
Available in days
days after you enroll
  The product marketing framework & lifecycle: your blueprint [13 mins]
Available in days
days after you enroll

Get started now!



Your Instructor


Richard King
Richard King

Founder & CEO at Product Marketing Alliance

Richard is the founder & CEO of Product Marketing Alliance. Richard launched PMA back in February 2019 after identifying a huge skills & education gap in the product marketing landscape and has been elevating the role ever since.

He's spent the last decade managing marketing teams, development teams and product strategy for B2B SaaS companies, and he's particularly passionate about the intersection of product, marketing, sales, and data.


Who is this course for?

This course is for anyone who has an interest in or passion for product marketing. If you're looking to transition into the industry or are new to the role, it'll provide you with a solid understanding of not only what's expected of you, but what you can expect from product marketing.

Somewhat of a product marketing veteran? Not a problem. The product marketing landscape's constantly evolving and this fundamentals session is centered on only up-to-date info.

Struggling to get the rest of your org to understand what it is you do? Send them on this course. They'll walk away with an incredibly accurate overview of what it is you do, the impact you deliver, and how you can leverage each other's skillsets moving forwards.

Why pick Product Marketing Alliance?

We're home to the world's largest community of product marketers. By a long stretch.

Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.

Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.


Organizations that take this course include:

Get started now!



SAVE 15% WHEN YOU BUY TOGETHER
THE PRODUCT STARTER BUNDLE
Product Marketing Fundamentals
+ Growth Masters Training Course




SAVE 25% WHEN YOU BUY TOGETHER
THE PRODUCT HERO BUNDLE
Product Marketing Fundamentals
+ Growth Masters Training Course
+ Growth Models and Goalseeking
+ The Only Guide to Product-Market Fit
+ User Onboarding Crash Course



SAVE 25% WHEN YOU BUY TOGETHER
THE MARKETING EXPERT BUNDLE
Product Marketing Fundamentals
+ The Growth Marketer's Playbook
+ Facebook Ads Accelerator
+ Growth Masters Training Course
+ SEO for Beginners
+ Growth Content Marketing
+ Lead Generation with Outbound Sequences
+ YouTube Marketing & Analytics

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.