Stop Improvising and Start Growing Revenue with Intent
Learning and Doing
Be prepared to do much more than simply learn how to find product-market fit
Throughout this course, you will be performing the actual work required to acquire customers and grow revenue. Our comprehensive videos, exercises, downloadable templates and case studies, enable you to apply your learning in real-time.
Your course completion certificate is actual traction in the market, and an invitation to apply to The Revenue Accelerator (please indicate in your application that you completed this course)
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This course - and The Revenue Accelerator - is run by GrowthX, a Bay Area venture capital fund. We operate the Revenue Accelerator to help us find and qualify investment opportunities for our fund and our global network of B2B investors.
“We achieved 250% growth in MRR due to GrowthX MXP and GrowthX Capital invested!”
"We were lucky to have the GrowthX opportunity! Our sales increased 400% during the program, and this year we will do 10X our last fiscal year."
“By utilizing MXP Online, Pontem has achieved 3 consecutive months of record revenue!”
StartIntroduction to Ideal Customer Profiles (5:14)
StartHow to ID and Prioritize - Part 1 (7:22)
StartHow to ID and Prioritize - Part 2 (7:26)
StartWhy People Buy (8:38)
StartWho Buys (5:55)
StartICP Creation (w/Case Study) (8:30)
StartICP Exercises (Brainstorming and Prioritization)
StartICP Exercise Template (Brainstorming) (6:42)
StartICP Exercise Template (Prioritization) (7:34)
StartICP Exercise Template (w/Case Study) (9:01)
StartIntroduction to Customer Acquisition Strategies (4:09)
StartOptimize for Learning (5:40)
StartCritical Concepts 1 of 2 (10:15)
StartCritical Concepts 2 of 2 (7:07)
StartFrom "Concept" to "How To" (12:15)
StartAnalogue Growth Hacks (5:41)
StartCustomer Acquisition Strategy Exercise Template
StartExercise Best Practices (17:24)
StartFinal Insights (9:29)
StartCustomer Acquisition Strategy Exercise
Examples of what you will learn and do
You will be applying everything you learn in real-time with interactive exercises and downloadable templates that will guide you every step of the way as you interact with your market, engage with your ideal customers and win revenue.
Market Message Mapping
Build out comprehensive marketing and sales messaging that translates what your product or service does into language that attracts new business by highlighting the value it creates for your customers.
Ideal Customer Profiles
Identify the behavioral patterns and common characteristics of the people and companies most likely to buy your product and become great customers.
Customer Acquisition Strategies
Identify, outline and prioritize stage-relevant customer acquisitions strategies that will help you accelerate the path to product market fit and acquire revenue with the highest ROI.
YOUR INSTRUCTOR: Max Menke
Max designed and runs the Market Acceleration Program, the private product-market fit accelerator that’s exclusively available to GrowthX Capital portfolio companies. Max has helped hundreds of startups and thousands of founders from around the world find product-market fit. His market development expertise enables him to help startups find the right customers, messaging and acquisition channels for them to validate product-market fit and scale revenue. Before co-founding GrowthX, Max built the sales technology stack and lead generation playbook for multiple early stage companies. His experience identifying ideal prospects and constructing sophisticated, multi-step email campaigns resulted in a 3-5 X increase in lead generation and overall pipeline development, putting all companies he has worked with on a path to predictable revenue. Max spent several years in China where he was managing director and the only foreign employee of a successful education startup that went from 15 employees to over 200 in 18 months.