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The Only Comprehensive Playbook for Finding Product-Market Fit

Everything you need to go to market, engage with your customers and win revenue!

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Stop Improvising and Start Growing Revenue with Intent

This course is a comprehensive introduction to MXP Online, a step-by-step guide to acquiring customers and growing your business with predictable, profitable and scalable revenue.

Learning and Doing

Be prepared to do much more than simply learn how to find product-market fit

Throughout this course, you will be performing the actual work required to acquire customers and grow revenue. Our comprehensive videos, exercises, downloadable templates and case studies, enable you to apply your learning in real-time.

Your course completion certificate is actual traction in the market, and a 50% off coupon to the entire MXP Online program!

Get started now!



Powered by GrowthX

GrowthX Capital is a Silicon Valley venture capital fund that invests money and expertise in early-stage founders. We have over 40 companies in our portfolio, and the founding partners have over 100 years of collective experience personally taking new products to market and helping a global community of founders do the same.

We developed the playbook to give our portfolio companies an unfair advantage. We adapted it to help global corporations commercialize innovative new products. We created a curriculum out of it to train university students. We partnered with top-rated startup accelerators to help them graduate more investment-ready startups.

Now, it’s all available to you!


"Within a week of using MXP Online, it completely turned around how I saw my own start-up and approached growth. I absolutely love how MXP Online approaches start-up growth as a science experiment, solving for one variable at a time."

Abhi Grover
Founder, TestCollab

“The Market Acceleration Program helped us understand and create business and sales structure that have been invaluable to our growth.”

Augustina Sartori
Founder, Glam St

“Having GrowthX [MXP] on your side is like having a co-founder that is an absolute authority on lean thinking, business strategy and achieving product-market fit.”

Sashank Purighalla
Founder, BOS Framework

Course Curriculum


  Introduction
Available in days
days after you enroll

Examples of what you will learn and do

You will be applying everything you learn in real-time with interactive exercises and downloadable templates that will guide you every step of the way as you interact with your market, engage with your ideal customers and win revenue.

Market Message Mapping

Build out comprehensive marketing and sales messaging that translates what your product or service does into language that attracts new business by highlighting the value it creates for your customers.

Ideal Customer Profiles

Identify the behavioral patterns and common characteristics of the people and companies most likely to buy your product and become great customers.

Customer Acquisition Strategies

Identify, outline and prioritize stage-relevant customer acquisitions strategies that will help you accelerate the path to product market fit and acquire revenue with the highest ROI.

Your Instructor


Max Menke
Max Menke

Max designed and runs the Market Acceleration Program, the private product-market fit accelerator that’s exclusively available to GrowthX Capital portfolio companies.

Max has helped hundreds of startups and thousands of founders from around the world find product-market fit. His market development expertise enables him to help startups find the right customers, messaging and acquisition channels for them to validate product-market fit and scale revenue.

Before co-founding GrowthX, Max built the sales technology stack and lead generation playbook for multiple early stage companies. His experience identifying ideal prospects and constructing sophisticated, multi-step email campaigns resulted in a 3-5 X increase in lead generation and overall pipeline development, putting all companies he has worked with on a path to predictable revenue.

Max spent several years in China where he was managing director and the only foreign employee of a successful education startup that went from 15 employees to over 200 in 18 months.


Frequently Asked Questions


What does the course fee cover?
The one-time cost includes ongoing access to all content, interactive exercises and downloadable templates.
What can I expect to accomplish?
If you dedicate the time and stick with it throughout the course and complete all of the exercises, you will identify the customers with the highest revenue potential matched with the highest likelihood of winning that revenue.
How long do I have access to the content?
After buying the course you have ongoing access to all of the comprehensive content, interactive exercises and downloadable templates. So, no need to rush through anything.
I’m not a founder but I want to work for a startup, will this course help me?
Yes! The #1 reason why startups fail is spending too much time and money on products without solving a market need. This course will fully prepare you to succeed as an early business hire. It’s the detailed playbook you need to follow to help your startup find product-market fit.
My company sells services, not products, will MXP Online help me?
Yes! Products, services and the markets they serve may all be unique, but the path to finding product-market fit is not. This course is your comprehensive playbook for finding product-market fit for any service or product.

Get started now!