Free to Paid Conversion with Eric Keating

Eric Keating's Workshop at GrowthHackers Conference 2021


Offering a freemium option or a free trial for a SaaS product is a great way to lower the barrier to getting a user into the funnel.

However, while this is a good strategy for getting new leads, accumulating free users is not enough to grow your business.

In this recorded workshop from GrowthHackers Conference 2021, you'll see:

  • Review various free trial and freemium models
  • Real-world examples of high-converting free products
  • Strategies and tactics to improve free to paid conversion rates


VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius

Course Curriculum

Available in days
days after you enroll
  Module II- Keys to success
Available in days
days after you enroll

Frequently Asked Questions

Is this workshop live?
This is a recording of a live workshop with Eric Keating during GrowthHackers Conference 2021
How long do I have access to the recording?
How does lifetime access sound? After enrolling, you have unlimited access to this content for as long as you like - across any and all devices you own.

Get started now!