Free to Paid Conversion (GHConf21 Workshop)
Eric Keating's Workshop at GrowthHackers Conference 2021
Offering a freemium option or a free trial for a SaaS product is a great way to lower the barrier to getting a user into the funnel.
However, while this is a good strategy for getting new leads, accumulating free users is not enough to grow your business.
In this recorded workshop from GrowthHackers Conference 2021, you'll see:
- Review various free trial and freemium models
- Real-world examples of high-converting free products
- Strategies and tactics to improve free to paid conversion rates
VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius