Free to Paid Conversion (GHConf21 Workshop)

Eric Keating's Workshop at GrowthHackers Conference 2021

 

Offering a freemium option or a free trial for a SaaS product is a great way to lower the barrier to getting a user into the funnel.

However, while this is a good strategy for getting new leads, accumulating free users is not enough to grow your business.

In this recorded workshop from GrowthHackers Conference 2021, you'll see:

  • Review various free trial and freemium models
  • Real-world examples of high-converting free products
  • Strategies and tactics to improve free to paid conversion rates


YOUR INSTRUCTOR: Eric Keating

VP Marketing at Appcues talk about "Product Onboarding as The New Landing Page". In his current role, he runs marketing and growth, and works with SaaS businesses - from startups to the Fortune 500 - to optimize their own product-led growth strategies. Prior to joining AppCues, Eric ran marketing and growth multiple successful companies, such as Zoom Info, Kantar Millward Brown and Zaius

Course Curriculum


  Introduction
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  Module I
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  Module II- Keys to success
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Frequently Asked Questions


Is this workshop live?
This is a recording of a live workshop with Eric Keating during GrowthHackers Conference 2021
How long do I have access to the recording?
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