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Breakout Growth Masterclass by Sean Ellis
Kickoff
1.1 - Intro (5:15)
1.2 - The Breakout growth pyramid (1:28)
Leveraging your product's core value
2.1 - Sustainable Growth (2:39)
2.2 - Value Driven Retention (1:40)
2.3 - Must have benefit + Must have user (3:14)
2.4 - Exercise (Core Value) (1:00)
Understanding your value delivery engine
3.1 - Measure Growth of Value Delivered (3:06)
3.2 - Exercise (North Star Metric) (2:07)
3.3 - Q&A about NSM (11:14)
3.4 - Diagram your value delivery (4:34)
3.5 - Understand Quali and Quanti (3:19)
3.6 - Acorns Case Study (3:53)
Growth Levers
4.1 - Acquisition Lever (0:51)
4.2 - Activation Lever (3:15)
4.3 - Engagement Loop (5:22)
4.4 - Revenue Lever (1:32)
4.5 - Referral Lever (2:50)
4.6 - Slack Case Study (5:31)
Running high-impact test/learn program
5.1 - Experiments to accelerate Growth (4:29)
5.2 - Hypothesis Driven Experiments (3:19)
5.3 - Q&A about Experiments (5:31)
5.4 - Role of the Growth Team (1:09)
5.5 - Common Growth Team Roles (1:23)
5.6 - Finding High Leverage Opportunities (2:48)
5.7 - Good and Bad Onboarding Examples (1:54)
5.8 - Prioritizing Ideas For Testing (1:01)
5.9 - Growth Meeting for Driving Learning Velocity (1:38)
Unleashing company-wide growth culture
6.1 - Breaking Siloes + Shared Mission (3:56)
6.2 - Exercise- Biggest barriers (1:04)
6.3 - Culture of Psychological Safety (1:39)
6.4 - Cross Functional Growth Success (2:06)
6.5 - Dropbox Case Study (1:55)
Teach online with
4.5 - Referral Lever
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