Introduction
20 Step Process to Launching a Growth Agency
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1. Pick a Niche (3:47)
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2. Jump on an Emerging Trend (3:22)
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3. Be Vocal About What You Don't Do & Tie Your Scope to ROI (10:06)
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4. Do Free Work if Referrals are Built In (2:36)
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5. Find Clients With a Bottoms Up Approach (3:46)
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6. Do Value Based Pricing (3:28)
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7. Bill Upfront to Improve Your CCC (1:11)
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8. Over-Index on Phenomenal Onboarding (3:23)
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9. Build the Machine (2:10)
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10. Hiring Talent (1:14)
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11. Streamline Communication and Kill Email (1:10)
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12. Leverage Tech to be a One Person Sales Organization (2:07)
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13. Part 1 - Sell Your Strategic Process, Not Your Execution (1:34)
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13.B. Sell Your Process, Not Your Execution (2:02)
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14. Build Up 4+ Months of Burn Before Making a Hire (1:17)
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15. Know Your Unit Economics as an Agency (2:10)
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16. Invest in Thought Leadership to Create a Content Flywheel (3:00)
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17. Get Leads in a Predictable and Repeatable Way (1:16)
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18. Fire Bad Clients Quickly (1:30)
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19. For Your Team - Embrace Results (Not Hours) & Give Generously (4:05)
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20. Culture is Everything (7:32)
Q&A
