3.12 - Skill #12: Conversion Optimization (Two Simple Models to Quickly Increase Conversion Rates)
👇 Here is the "The Power Law of CRO" by Conversion Rate Experts I was talking about 👇
Ow and here are once more the BJ Fogg model & the LIFT model:
And to get any better at conversion optimization or AB testing, I would recommend...
There are many extensive conversion optimization blogs to read about this. I recommend reading the following:
- Nick Kolenda’s Conversion Optimization Handbook (if you have the time, it’s a good idea anyway to read more of his guides on marketing and psychology)
- Conversion Rate Experts blog
- Conversion XL blog
You could also try Google Optimize for a personal website to put this growth hacking skill into practice. bring. This is, unfortunately, the only free optimization tool on the market. The rest of the tools start at >$ 200 per month.